Technology That Has Made Shopping Easier Today

If you were to start listing technology that has made shopping easier today, you would run out of your fingers. So many discoveries that have revolutionized shopping have been made in the last half a century. Interestingly, technology is increasingly making the line between traditional marketing and sales to be a blur.

Technology that has made shopping easier today

Virtual stores

online storeCustomers can browse and do purchases by merely clicking on the products’ images. Alternatively, they can scan the QR codes. Well known departmental stores have tried this idea of virtual stores and are reaping big. People passing by the stores are presented with the products’ 3D images, and all they need to do is scan, using their smartphones, the QR codes. Stores and manufacturers have deployed sales trucks across various cities. The sales trucks have rolling storefronts on their body panels. These rolling storefronts have the images of the products and their respective QR codes.

Apart from convenience, virtual stores also help customers to place virtual equipment and furniture in their homes and can visualize the final look. Secondly, virtual changing rooms have made it possible for customers to try on clothes without physically going to the shops. All that they need to do is scan their bodies using 3D and then match the outfits.


The scope of the use of beacons has evolved a great deal. Initially, beacons were used notify consumers if discounts were being offered. With technology, consumers can download the app of their retailers. These apps have beacons that help them to easily find the items they are looking for using their mobiles devices.

Digital price tags and smart shelves

Rather than using humans to update the prices of items on sale, retailers are using technology to monitor and change the prices of inventory real time. Smart shelves enable retailers to scan items on the shelf using sensors. This will ensure that prices are not only accurate but also fasten the process of updating.
Manufacturers can also leverage on the smart-shelf technology to prevent stock outs. The consumers do not need to worry about their favorite products being out of stock.

Social retailing and shopping

Social ShoppingIncentives are added to make the shopping experience online memorable. Discounts are given, or other forms of currency are introduced. Platforms involved in social media are having in-app impulse buying. Consumers can buy products by swiping their thumbs. The advantage of using social media is that it can drive sales greatly whether it is off or online.

Shopping videos

Here, product discovery is majorly through reviews generated by video. Companies such as YouTube have millions of video reviews on various products and services. Others like Google have rolled out products that help retailers to turn video into sales. Shopping videos are helping retailers and manufacturers to close the gap between when a product is discovered and when it is bought.

In conclusion, while technology that has made shopping easier today, there are still teething problems like leveraging on the technologies mentioned above to grow your brands and people are always slow when it comes to embracing new technology. Regardless of the challenges, technology is here to stay.


Top Reasons To Shop Online

The improvements in technology that have been felt by many have led to a lot of changes in how people carry out their day to day activities. Shopping is one area that has greatly been affected by these changes. With a great number of people having been used to the traditional retail shopping in stores, most people nowadays seem to prefer shopping online due to the many many advantages of online shopping over retail shopping. Below are some of the top reasons to shop online.

Main reasons for online shopping


The online shopping markets have been known to be convenient to many people with the fast world we currently leave in. What retail shop can you be able to shop from at any time of the day regardless of how early or late? We find that with the online shopping platforms, shopping can be done at any time without having to wait for the attendants to come to your aid. It also cuts on time spent to go shopping at the stores since you can do your shopping from anywhere you are. It is often easier to shift from one site to another in search of your preferred item than move from one store to another


When it comes to the ordinary markets, you find that you have to go from one shop to the other in search of whatever item you want to. This seems to be same what time-consuming. This makes online shopping more preferable than the normal retail shopping. Through the online markets, you find that there exists a wide range of items to choose from. The brands also offered on online platforms give one an upper hand when it comes to making a purchase.


xfchbhnxrchgvjbhkjWhether one decides to do their shopping online or from the stores, the price is always a factor to consider before settling on a good. Most people would, therefore, opt for online shopping since it is a cheaper means of obtaining goods. You find that most online markets always have cheaper deals and discounts on their products. One is also able to buy old used goods at fair prices. Online shopping also helps to cut on some extra costs such as transport.


The other key aspect that makes most people go for online shopping is the provision for comparison of goods on various online markets. Whereas it is possible to compare goods on both the online platforms and retail stores, it is quite tiresome and time-consuming to compare the price of goods in various stores. As compared to the stores, there exist sites that enable one to compare prices of goods and as a result land you on the lowest prices.